TECHNOLOGY STRATEGY. EXPERIENCED PERSPECTIVE.
Technology advisory rooted in hospitality and consumer, helping business leaders and technology companies navigate strategy, investment, transformation, and growth.
Independent Technology Advisory.
KAM works alongside executives, boards, investors, and technology leaders. We bring objectivity, context, and a practical understanding of how technology choices play out inside the business. Our role is to help shape direction, ask the right questions, and bring clarity to priorities and tradeoffs.
Technology Strategy & Investment
Connect technology priorities and investment to the needs of the business. KAM helps leadership evaluate where to invest, what to prioritize, and how technology choices support growth, operating performance, customer experience, and long-term value.
Data, AI & Digital Strategy
Determine where technology can create meaningful business value and where it cannot. We help leadership teams set priorities across technology, data, AI, digital capabilities, and architecture, connecting investment decisions to customer experience, operational performance, growth, and long-term value.
Transformation & Investment Oversight
Provide objective oversight of major technology initiatives and transformation programs. KAM helps leadership challenge strategy, assess partners and approaches, surface risk, evaluate progress, and maintain focus on intended business outcomes.
MEET THE FOUNDER: KELLY ANN MACPHERSON.
I’ve led technology, AI, digital transformation, and enterprise change for leading hospitality and consumer businesses, including as Chief Technology & Supply Chain Officer at Union Square Hospitality Group and CIO of Restaurant Brands International. I also serve as an Independent Non-Executive Director for Applegreen, a Blackstone portfolio company.
I founded KAM Advisory to bring the perspective of an executive and board member to organizations navigating technology strategy, investment, and transformation.
Having made these choices from inside the business, I understand both their strategic importance and practical complexity. Today, I advise executives, boards, investors, and technology leaders across strategy, transformation, AI, data, and major technology investments.
“After nearly three decades leading technology and transformation from inside complex organizations, I founded KAM Advisory to bring that perspective to executives, boards, and investors. KAM allows me to apply what I’ve learned from making these choices firsthand to the challenges leaders are navigating today.”
WHAT KAM BRINGS TO THE TABLE.
TECHNOLOGY LEADERSHIP.
Leadership experience spanning technology, digital, data, AI, and transformation across complex hospitality and consumer businesses.
EXECUTIVE & BOARD EXPERIENCE.
Experience connecting technology decisions to business strategy, investment, risk, and long-term value from both executive and board-level roles.
INDEPENDENT BY DESIGN.
Objective advice shaped by what is right for the business. KAM has no technology product to sell and no predetermined solution to recommend.
Technology Company Advisory.
We help technology companies see their business through the customer’s lens, shaping what they build, how they position it, and how they grow.
KAM brings the customer side of the equation into product, market, and growth strategy, helping leadership understand what customers value, how technology gets evaluated and adopted, and what creates the confidence to expand and scale.
Product & Market Strategy
Shape product strategy around real customer needs. KAM pressure-tests value proposition, roadmap, market fit, and product priorities—connecting capabilities to the business and operational problems customers are trying to solve.
GTM & Positioning
Turn product value into a clear market proposition. KAM helps companies sharpen positioning, identify the right buyers and use cases, understand buying dynamics, and build a more effective path to adoption and expansion.
CEO & Strategic Advisory
Work alongside CEOs and leadership teams as they navigate growth and scale. KAM provides strategic counsel across product, market, partnerships, investment, organizational priorities, and the choices that shape the next stage of the company.
Look beyond the technology.
Whether you're shaping strategy, evaluating an investment, navigating transformation, exploring where AI can create value, or building technology for the market, let’s start a conversation.